The Quest for Light (An Excellent Adventure)
This program will address the quest for light. Beautiful light is all around us, but sometimes, that light needs a gentle nudge to help it become beautiful on our subject. We can make beautiful, soft light from many different situations. In this program, we will work with available light as well as add artificial light while keeping the look natural. We will learn the process working with reflectors, diffusion, flash, custom white balancing and hand held metering. We will be shooting with and without flash, inside by window light and in a studio setting. It's all about the simple and effective mechanics of lighting.
Searching for Some Light
This program will address the problems that arise when we search for light. This program will be very hands on so bring your gear. Someone once asked Arnold Newman if he ever worked with available light. He answered, "Oh yeah, I work with tungsten, studio flash, widow light and out in the bright sun, whatever is available". In this program, we will work with available light as well as add artificial light while keeping the look natural. We will learn the process working with reflectors, diffusion, flash, custom white balancing and hand held metering. We will be shooting outside (weather permitting), with and without flash, inside by window light and in a studio setting. It's all about the simple and effective mechanics of lighting.
The Shadow Side, a balance of good and evil lighting for portraits
This is about beautiful light and how to use it to create form and depth in portraiture.
Beautiful light is all around us, but sometimes, that light needs a gentle nudge to help it become beautiful on our subject. There are two types of light, good light and bad light. Obviously, we want to use good light so our subjects will look their best. We also want to use good shadows on our subject. What makes a portrait hold the viewer's attention is light. The quality of light is all about how it lands on the subject. It is all about the process. As photographers, our job is to take a three dimensional object and place it into a two dimensional space. When we do this correctly, we create depth. Come on, give in to the shadow side.
Dana Nordlund, Cr. Photog., CPP, EA-ASP
Sometimes, it feels as if I have just started my journey. The red glow of the darkroom has been replaced by a computer screen, but the magic still exists in the learning process. If you talk to ten photographers, you would most likely get ten different perspectives regarding what is most important to each of those individuals with respect to this art form. That is the beauty of our art, deep within these differences there lies a lesson.
In 2002, I ventured out on my own. I opened Dana Nordlund Photography in December that year. I became a member of SNAPP in 2003 and Vice President the very next year. For the next 3 years, I served as President. After becoming a member of the Professional Photographers of America in 2004, I earned the Certified Professional Photographer designation the very next year. In January, 2010, I made to trek to Nashville to receive my Photographic Craftsman degree from the Professional Photographers of America. Along with this degree, I became a member of the American Society of Photographers. In 2015, I received the Educational Associate Degree from the American Society of Photographers, becoming the 40th recipient of the degree.
I have studied with some of the elite of our photographic industry. As a result, I have received awards for PPA International Print Competition and the PPSNYS State Award. Now, it’s my turn to pay it forward. I have been lucky enough to present educational programs to professional photographers all around New York state, including Albany, Syracuse, Rochester, Buffalo, Binghamton, and Geneva in the Finger Lakes. I have also presented a lighting program for the Professional Photographers of Pennsylvania for their fall convention. Every year I give a Super Monday (now known as a Super 1 Day) program in the spring and fall, from way out in Alton, IL, to Syracuse, NY, I love teaching.