RACHAEL BOER, CPP
Monday, March 4, 2019 ~ 2:30 PM-4:30 PM
Sponsored by IPS Mastermind
MARKETING: MAKE IT HAPPEN
Rachael Boer, CPP
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The topic of marketing can fill many photographers with dread and guilt. Dread, because marketing activities don't come naturally for everyone, and guilt, because they know they should be investing more time in marketing but just don't know what to start. Rachael's program helps break down and demystify the topic of marketing. She will give you practical ideas on how to build your business by utilizing a strategic marketing calendar, and how to go out and find clients rather than waiting for them to find you. By the end of the program, you'll feel empowered to start working your own marketing plan more effectively (or create one in the first place) and you'll feel confident knowing that you have the skills needed to grow your business.
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Rachael Boer is the owner of Rachael Boer Photography, based in Memphis, TN. Along with a small team of support staff, Rachael serves dozens of wedding and portrait clients each year, creating beautiful images and an outstanding customer experience. Rachael is a sought-after speaker on both the local and national level and offers one-on-one business coaching for photographers. Rachael is also mother to four small children, and in her (admittedly little) free time, she plays viola and manages the popular IPS Mastermind membership site, which offers business and sales training for photographers.