Joe Edelman

Social Media for Photographers & Understanding Creativity and
How to Boost Your Creative Abilities to Become a Better Photographer

In addition to his role as photographer, Joe has been nationally recognized as an innovator in shaping models’ portfolios and careers. Simply put he advises serious models (both new and experienced) about how to market themselves. He is the author of the popular modeling advice website which contains loads of information and guidance for new and experienced models and well as the most comprehensive modeling agency directory online. He is often used as a source for television stories as well as newspaper and magazine articles on the subject. Author: JE Bright references his writings in his book: America’s Next Top Model: Fierce Guide to Life: The Ultimate Source of Beauty, Fashion, and Model Behavior. His work has also been referenced by author Rif K. Haffar in his book: Roadmap to Stardom: How to Break into Acting in Hollywood Along with his incredible wife and two dogs, Joe is based in Allentown, Pennsylvania.




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Program #1:

Understanding Creativity and How to Boost Your Creative Abilities to

Become a Better Photographer

Get ready for an eye opening and brain teasing two hours. The alternate title for this talk is: How can I keep photography fun and still make more money? If we all have the potential to be creative, why is it so hard? For starters, many of the ways that we traditionally learn photographic techniques are creativity killers. Joe will give you a greater understanding of the science behind creativity. Where does it come from? Are humans born with it or do they learn it? Is it possible to make yourself more creative? The answers from research done by cognitive psychologists will surprise you, frustrate you and excite you. Armed with a better understanding of how creativity works, Joe will lay the foundation for you to be able to develop more creative skills and become a better more creative photographer, with loads of tips and a series of photographic exercises and practices that will help you to see and think about your subjects in ways that you never have before AND Joe will give us tips to apply these techniques to our businesses to increase revenue.

Program #2:

Social Media for Photographers

How to make your images look great online and build a following for fun and or profit. Facebook, Instagram and Twitter have become the standard for showing and sharing photographs. Printed photo albums have given way to online albums and video slide shows. Because of this evolution, photographers now should worry less about calibrating their files for printing than they do about calibrating their files for different monitors and for the compression algorithms that many websites, like Facebook, apply to their images on upload. If your goal is to build a career with your camera, social media is the new “word of mouth” and it presents tremendous marketing opportunities at a fraction of the cost of traditional print advertising. Joe will walk you through the many options that are available to showcase your photographs online and will provide you with a wealth of post production tips and resources for making your images look amazing when viewed on everything from smartphones to tablets to computers and large flat screen TV’s.